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Clothing retailers offer new tech tools to help shoppers find right fit

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NEW YORK (AP) — Stores watching as Amazon takes a larger share of clothing sales are trying to solve one of the most vexing issues for online shoppers: finding items that fit properly. The retailers are unleashing tools that use artificial intelligence to replicate the help a salesperson at a store might offer, calculate a shopper’s most likely body shape, or use 3-D models for a virtual fitting room try-on.

Link: Clothing retailers offer new tech tools to help shoppers find right fit
via www.omaha.com

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