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FWRD’s Massive Paris Fashion Week Activation Aimed to Bring Luxury E-Tail to a New Generation

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When speaking about online retailers that have mastered the art of influencer marketing, the first company to roll off your tongue is likely Revolve. Thanks to its massive network of top-tier “superinfluencers” — Chiara Ferragni, Aimee Song, Danielle Bernstein, Negin Mirsalehi, Camila Coelho — that represents a wide range of international markets, Revolve has turned activations at Coachella, branded houses in the Hamptons and group trips to far-flung locations (where followers and shoppers can see products worn in context) into a booming business model.

Link: FWRD’s Massive Paris Fashion Week Activation Aimed to Bring Luxury E-Tail to a New Generation
via fashionista.com

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